Makeup Tips
Eyeshadow placement, blending techniques, and common mistakes to avoid for a more open, lifted look.
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Eye Shape Guide
Understand your eye shape, master makeup techniques, and explore every treatment option — from Botox brow lifts to surgical solutions.
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Eyeshadow placement, blending techniques, and common mistakes to avoid for a more open, lifted look.
Explore →Winged liner, smudge prevention, and techniques that work with hooded lids to make eyes appear larger.
Explore →Non-surgical Botox brow lifts and surgical options including blepharoplasty, explained clearly.
Explore →Five false lash styles suited to hooded eyes, plus curler and mascara guidance for maximum lift.
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What Are Hooded Eyes?
Hooded eyes are a natural eye shape where an excess piece of skin from the brow bone partially or completely covers the eyelid. The result can make eyes appear smaller or more tired than they feel.
This shape can be present from birth due to genetics, or it can develop over time. Known causes include aging, genetic traits, eye rubbing, body fatness, muscle structure, trauma, solar radiation, and sleep apnea.
For anyone with a hidden crease, finding eyeshadow that doesn't smear, smudge or vanish by morning tea can feel like a never-ending quest. The fold of skin that drapes over the lid tends to grab pigment and drag it where you don't want it, especially when the formula is too creamy, too powdery or too sheer. Cream to powder shadows sit in a sweet spot: they glide on like a cream for blending, then set down to a soft powder finish that grips the lid and resists transfer into the crease.
Australia's climate adds another layer to the test. A humid Sydney summer, a muggy Brisbane afternoon, or a long lunch in the Adelaide sun can melt a buttery formula in minutes. That's why so many beauty lovers across the country have moved toward cream-to-powder hybrids, which lock in colour without that heavy, sticky feeling. They also play well with primers and setting sprays, which is helpful when you're building a routine around the unique geometry of a hooded eye.
The skin on a hooded lid moves constantly. Every blink, every glance downward, and every rub of a sleeve pushes product into the fold. A traditional cream shadow can stay wet too long and migrate, while a pure powder can look chalky and fade. Cream to powder shadows are formulated with volatile oils and waxes that evaporate after application, leaving a flexible, water-resistant film of pigment on the skin. That film moves with the lid rather than sliding off it.
These formulas also tend to be more forgiving when you don't have a visible socket line to guide you. Because the pigment stays where you place it, you can build shape with a flat brush, a fingertip, or a smudger without worrying that colour will drift north into the brow bone. For hooded lids, that kind of precision is worth its weight in gold.
When shopping, look for a velvety slip on the finger that dries to a true powder finish within thirty to forty seconds. If the product stays tacky, it will crease. If it dries before you can blend, it will leave harsh lines. Pigment load matters too. Highly pigmented formulas mean you can use less product, which is helpful when the lid surface is small and you don't want layers building up.
Wear time is the real test. In independent testing, the most reliable cream-to-powder shadows hold colour for eight to twelve hours without a separate primer, though a dedicated eye primer can extend that further. Ingredients like silica, dimethicone, and micronised talc help with grip, while squalane and vitamin E keep the formula from feeling drying on the skin. If a shadow claims to be crease-proof but lists mostly oils and butters, take the claim with a grain of salt.
Australian shoppers have more choice than ever. Mecca Maxima in Sydney's Pitt Street and Melbourne's Chadstone stocks cult favourites like Danessa Myricks and ColourPop, while Sephora stores in Brisbane's Queen Street Mall and Perth's Karrinyup carry a wider international range. Priceline and Chemist Warehouse often run half-price promotions on mid-range brands, which is worth timing if you're building a kit on a budget.
Expect to pay between twelve and sixty Australian dollars for a single pot. Drugstore options from Maybelline, NYX and Australis typically sit between twelve and twenty dollars and perform surprisingly well. Mid-range favourites from brands like ELF and Revolution fall in the twenty-to-thirty bracket. Premium options from Pat McGrath, NARS and Laura Mercier can run from thirty-eight to sixty dollars, but a little goes a long way and the wear time is often longer.
If you're new to the formula, start with one pot in a warm bronze or a soft taupe — shades that double as a one-and-done wash when you're rushing out the door. A good test is to wear your first pot through a full Australian summer day, from beach to bar, and see how it holds up.
Start with a clean, primed lid. A thin layer of concealer set with translucent powder gives the cream-to-powder formula something to grip. Use your ring finger or a flat synthetic brush to press the shadow across the mobile lid, working from the lash line up to just below the brow bone if you have the space. Resist the urge to swipe — pressing keeps the pigment in place and prevents streaking.
Once the shadow is laid down, blend the edges with a clean fluffy brush before the formula fully sets. If you're wearing multiple shades, work from light to dark and keep the deeper tones on the outer third of the eye to create a subtle lift. A touch of shimmer on the centre of the lid catches the light beautifully and gives the illusion of more lid space. Set the whole look with a fine mist of setting spray held at arm's length, and you're good for the day.
For lashes, the next step matters just as much. If you love the drama of strip lashes, learning how to apply false lashes without weighing down the lid is essential. A heavy, droopy strip can pull the skin forward and undo all the careful work you've just done on the shadow.
Australian red carpets and street style give plenty of real-life examples. Margot Robbie's makeup artists often reach for soft bronze cream shadows that catch the light without overpowering her features, while Rebel Wilson favours matte taupe tones that define the eye without looking heavy. Across the Tasman and beyond, stars like Dakota Johnson show how a single wash of cream shadow can look polished and modern.
If you watch the AACTAs, the Brownlow Medal red carpet, or even a Friday night at your local pub in Fitzroy or Newtown, you'll spot plenty of women (and men) wearing cream-to-powder shadows in soft golds, warm coppers and dusty pinks. The formula's versatility is part of the appeal — it works for a natural daytime look and easily builds into evening drama with deeper shades layered on top.
A few pots earn consistent praise from hooded-eye wearers in online forums, beauty counters and YouTube tutorials. Each one brings something different to the table in terms of finish, price and wear time, and knowing the trade-offs helps you choose the right shade for your lid, your budget and the climate you live in.
| Product | Finish | Wear Time | Price (AUD) | Best For |
|---|---|---|---|---|
| Danessa Myricks ColorFix | Matte to shimmer | 12+ hours | $28–$32 | Bold pigment, all-day wear |
| ColourPop Super Shock | Pearl, matte, metallic | 8–10 hours | $15–$18 | Everyday wash, budget-friendly |
| NARS Loaded Lacquer | High-shine | 10 hours | $38–$42 | Evening looks, glossy finish |
| Australis Velourlicious | Soft matte | 7–8 hours | $14–$16 | Beginners, natural finish |
| Laura Mercier Caviar Stick | Satin | 10–12 hours | $48–$52 | Travel, no brush needed |
| Maybelline Color Tattoo | Matte to shimmer | 8 hours | $14–$16 | Drugstore staple, warm tones |
If you're new to the formula, a small edit of universal shades is a smart starting point:
A cream-to-powder shadow looks best when the rest of the eye is balanced:
Start by swatching two or three shades on the back of your hand at your nearest Mecca or Priceline. Notice how each one sets, how easily it blends, and how it wears through your normal day. Then, build a small collection of three shades — a light, a medium, and a deep — and experiment with placement that flatters your unique lid shape. Once your shadow is locked in, learn how to apply strip lashes so the whole look holds from morning coffee in Surry Hills to last drinks in Collingwood.
Surgical Option
For those seeking a more lasting result, plastic surgery — including blepharoplasty — is covered as a treatment option for hooded eyes. Surgery addresses the excess skin directly and is considered an alternative to non-surgical approaches like Botox.
The site's surgery guide explains the procedure, what to expect, and how it compares to non-surgical routes, helping readers make informed decisions about their options.
Read the Surgery Guide →Famous Faces
Hooded eyes can enhance facial expressions and contribute to a distinctive, memorable look. These ten well-known figures all share the eye shape.
Jennifer Aniston
Leonardo DiCaprio
Solange Knowles
Taylor Swift
Michelle Williams
Robert Pattinson
Blake Lively
Selena Gomez
Gigi Hadid
Benicio del Toro
Side by Side
False Lash Guide
Varied length spikes create texture and the illusion of depth without weighing down the lid.
Longer outer-corner lashes draw the eye outward and upward, counteracting the hood effect.
A uniform, moderate length that adds definition without overwhelming a hooded lid.
Applied only to the outer half, these open up the eye shape and are easier to manage on hooded lids.
A strong upward curl (D or L curl) lifts lashes away from the hood, keeping them visible throughout the day.
The guide also covers lash curlers, mascara recommendations, and step-by-step instructions for fixing false lashes on hooded eyelids.
Full Lash Guide →Get in Touch
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